EVERY WEEK, WE ACCURATELY FORECAST COMMERCIAL PERFORMANCE OF OVER $20M-WORTH OF MUSIC.

 
To demonstrate how accurately we can forecast a song's commercial performance — and thus it's earning potential —  we predicted how many streams+sales each single released from Taylor Swift's most successful album to date,  1989 , was likely to have amassed. Based entirely on an analysis of each track's audio signature, we were able to predict its actual performance with 84% accuracy .  Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.

To demonstrate how accurately we can forecast a song's commercial performance — and thus it's earning potential — we predicted how many streams+sales each single released from Taylor Swift's most successful album to date, 1989, was likely to have amassed. Based entirely on an analysis of each track's audio signature, we were able to predict its actual performance with 84% accuracy. Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.

 
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MODELLING MUSICAL ENGAGEMENT

Using an algorithmic approach, we model a range of neurological, physiological and behavioural responses to music as well as the psychological processes that underpin them. This gives us a deep understanding of what drives musical engagement on a fundamental level, allowing us to quantify, model and predict that engagement — and the musical features that motivate it — with unmatched levels of precision.

 
 
To highlight the effectiveness of our algorithm across different genres,  we predicted how many streams+sales each track released as a single from Beyoncé's third solo album,  I Am... Sasha Fierce , was likely to have amassed. By analysing nothing more than each track's audio signature, we were able to predict its actual performance with 83% accuracy  . Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales .

To highlight the effectiveness of our algorithm across different genres, we predicted how many streams+sales each track released as a single from Beyoncé's third solo album, I Am... Sasha Fierce, was likely to have amassed. By analysing nothing more than each track's audio signature, we were able to predict its actual performance with 83% accuracy. Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.

 
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QUANTIFYING EARNING POTENTIAL

A major application of our model is in predicting the earning potential of new songs. Because our algorithm models fundamental, mass-scale responses to music, we can predict how successful a song is likely to be before it’s released. This helps minimise risk and maximise return on what’s often a substantial investment. In the process, copyrights associated with these more successful tracks naturally increase in value.

 
 
To further illustrate the accuracy of our algorithm,  we predicted how many streams+sales each track released as a single from Drake's most recent album,  Views , was likely to have amassed. Based entirely upon its audio signature, we were able to predict each track's actual performance with 88% accuracy  . Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales .

To further illustrate the accuracy of our algorithm, we predicted how many streams+sales each track released as a single from Drake's most recent album, Views, was likely to have amassed. Based entirely upon its audio signature, we were able to predict each track's actual performance with 88% accuracy. Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.

 
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ANY SONG, IN ANY STYLE, BY ANY ARTIST, IN ANY LANGUAGE, PLUS SYNC, PLAYLISTS, MOVIES AND MORE.

We’ve accurately predicted commercial performance of tracks spanning dozens of styles and genres, with lyrics sung in more than 20 languages, created and performed by thousands of artists from regional talent to global superstars. These tracks have amassed hundreds of billions of streams, and amassed many billions of dollars in the process. What’s more, our algorithm has a range of additional applications across the broader entertainment industry, from sync and branding to movies, gaming and copyright-valuation. Contact us to learn more.